With more than 50% of all the websites online having been created with the assistance of WordPress there is little doubt that WordPress is very good software however, it may not be as useful to photographers and their websites as it is to regular websites. The reason for this is that the wordpress support for photographers is not as substantive as it is for regular websites.
To make up for this shortfall there are now websites which are dedicated to helping photographers with their websites and in fact, they also have downloads for the particular parts of WordPress that will be of interest to photographers and so once you go to one of these websites, you may not even need WordPress.
Creating a website which is correct for photography is important as today there are so many photographic websites online that it may be hard for yours to even be noticed but there is something you can do to ensure that it is. What you can do is apply SEO or Search Engine Optimization which are a set of techniques which have been specially designed to make websites get noticed more. These techniques include Pay Per Click advertising (PPC), backlinks and keywords.
PPC can be effective and value for money provided you use the correct type for your type of website. One type, for instance, will have you pay per every 100 times the host website is clicked on but in this instance, you may pay and yet your site is never visited but, if it is visited a lot, it is cheap. Another type is where you only pay if your site is clicked on and although you ever pay if your site is not visited, you will pay something each time that it is.
A backlink is where a link to your site is placed on a different site and what this does is encourages visitors to the host site to also visit your site. Although some host sites like to be paid for hosting, an SEO specialist will probably know of any sites that do not charge for hosting and so those are the most cost-effective. For these backlinks to be the most effective it is best if the host site has similar interests to yours, perhaps photography and is of the best help if it is popular.
Keywords are by far the most popular SEO technique and they have been created to encourage a search engine to place your website at the top of any list it produces for results for online search requests. When a search request is made, the list of results will contain hundreds if not thousands of websites, most of which will be completely ignored and only the top 2 or 3 will be visited. By attracting the search engine’s attention at a critical time, the keywords ensure that your website is in that 2 or 3 websites placed at the top of the list of results.